Conveniently located in the Crossroads Center Mall, Scheels has been the cornerstone of the sporting good market in Waterloo since 1968. For years Scheels has offered a shopping experience that showcases a large selection of sports, sportswear, and footwear. Unlike a typical sporting goods store or department store, Scheels is a collection women's, men's, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, adidas, Columbia, and The North Face will keep you active in any season. Each shop is staffed with experts who are focused on their passions.

This Scheels features boutiques ranging from technical running gear to the latest fashion sportswear. The sport shoe, hiking boot, and casual footwear selection offers everything for toddlers to serious climbers, and selections ranging from beach sandals to fashion boots for women.

College athletic fans - check out the huge selection of Panthers, Hawkeyes, Cyclones and other local college gear at this one stop shop. Be sure to stand out in the crowd with the best sportswear to be found.

Scheels is an employee-owned company and provides the best training in retail for its career associates. Our people make us special and Scheels associates are among the highest paid in retail, with outstanding benefits. Scheels also gives back to the local communities. In 2008, Scheels gave back more than 10% of its profits to local charities and local non-profit organizations.

Scheels is presently a 23-store operation located in eight states: North Dakota, South Dakota, Minnesota, Iowa, Wisconsin, Montana, Nebraska and Nevada. Frederick A. Scheel founded Scheels as a general merchandise and hardware store. Steve D. Scheel, the great grandson of Scheels' founder, is Scheels' CEO, and Steve M. Scheel, the great-great grandson of Scheels' founder, is the president and oversees the daily operations of over 4,000 associates.