In the fall of 1999, Billings expanded to a 40,000 square foot retail shopping experience that showcases a large selection of sports, sportswear, and footwear throughout a store with a western architectural feel.

Unlike a typical sporting goods store or department store, the Rimrock Mall Scheels offers women's, men's, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, adidas, Columbia, Under Armour and The North Face feature the best sport apparel products. Each shop is staffed with experts who are focused on their passions.

Scheels features boutiques ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The sport shoe, hiking boot, and casual footwear selection is the largest in Southern Montana with everything for toddlers to serious climbers, and selections ranging from beach sandals to fashion boots for women. Outdoor enthusiasts will experience world-class shops including golf, bike, ski, paddle, and sport and game shops. The gun and hunting shops will have the largest retail selection of guns in the region, ranging from everyday shooters to collectible guns valued at $20,000.

For passionate local sports fans, the Billings store has the largest selection of clothing, cups, flags, and hats to cheer on your favorite local college, high school and professional teams.

Scheels offers a complete Service Shop with services ranging from bike repairs and skate sharpening to ski/board waxing and racquet stringing. Each Scheels store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry, and are ready to use their skills to keep your wheels on the road.

Several shops feature Scheels Outfitters products. Since its conception in 1902, Scheels Outfitters, a premium brand of Scheels, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing. Designed for field experts, by Scheels Experts, Scheels Outfitters is a premium brand that is exclusive to Scheels.

Scheels is an employee-owned company and provides the best training in retail for its career associates. Our people make us special and Scheels associates are among the highest paid in retail, with outstanding benefits. Scheels also gives back to the local communities. In 2008, Scheels gave back more than 10% of its profits to local charities and local non-profit organizations.

Scheels is presently a 23-store operation located in eight states: North Dakota, South Dakota, Minnesota, Iowa, Wisconsin, Montana, Nebraska and Nevada. Frederick A. Scheel founded Scheels as a general merchandise and hardware store. Steve D. Scheel, the great grandson of Scheels' founder, is Scheels' CEO, and Steve M. Scheel, the great-great grandson of Scheels' founder, is the president and oversees the daily operations of over 4,000 associates.