Nestled in the scenic Cedar River Valley, Cedar Falls boasts the perfect conditions for all sports enthusiasts. Originally opened in 1977 in the Blackhawk Mall, Scheels has been involved in bringing the best brands in sport to Cedar Falls.

In 1999, Scheels relocated to the College Square Mall in Cedar Falls, and expanded its selection to showcases a large selection of sports, sportswear, and footwear. Unlike a typical sporting goods store or department store, the College Square Scheels is a collection of entertainment venues, as well as women's, men's, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, adidas, Columbia, and The North Face will keep you active in any season. Each shop is staffed with experts who are focused on their passions.

Whether you're a passionate UNI fan or just enjoy some great college sports, Cedar Falls Scheels has an extensive University of Northern Iowa Panthers shop, with clothing, cups, flags, hats, and more. Scheels has everything you need to get you off the couch and into the game. Become a trend-setting sports fan and lead supporter for your favorite team with cutting edge gear from Scheels.

The College Square Scheels features boutiques ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The sport shoe, hiking boot, and casual footwear selection is the largest in the region with everything for toddlers to serious climbers, and selections ranging from beach sandals to fashion boots for women. Outdoor enthusiasts can experience world-class shops including golf, bike, ski, paddle, and sport and game shops. The gun and hunting shops increased to have a large retail selection of guns ranging from every day shooters, to collectible guns valued at $10,000.

Scheels offers a complete Service Shop. From bike repairs and skate sharpening to ski/board waxing and racquet stringing, each Scheels store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry, and are ready to use their skills to keep your wheels on the road.

Several shops feature Scheels Outfitters products. Since its conception in 1902, Scheels Outfitters, a premium brand of Scheels, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing. Designed for field experts, by Scheels Experts, Scheels Outfitters is a premium brand that is exclusive to Scheels.

Scheels is an employee-owned company and provides the best training in retail for its career associates. Our people make us special and Scheels associates are among the highest paid in retail, with outstanding benefits. Scheels also gives back to the local communities. In 2008, Scheels gave back more than 10% of its profits to local charities and local non-profit organizations.

Scheels is presently a 23-store operation located in eight states: North Dakota, South Dakota, Minnesota, Iowa, Wisconsin, Montana, Nebraska and Nevada. Frederick A. Scheel founded Scheels as a general merchandise and hardware store. Steve D. Scheel, the great grandson of Scheels' founder, is Scheels' CEO, and Steve M. Scheel, the great-great grandson of Scheels' founder, is the president and oversees the daily operations of over 4,000 associates.